Appendix C: Websites to Mirror For Social Media
This appendix gives you examples of successful websites that Jackson Realty & Builders could mirror or take inspiration from to create their own social media platforms. The three social media platforms that will be mentioned are: LinkedIn and Facebook.
According to the LinkedIn Marketing Solutions blog article titled “Announcing LinkedIn’s Top 10 Company Pages of 2018”, Hays, a recruiting company, is on top of the list. Hays showcases its leadership through branded imagery that cuts through the clutter and establishes authentic thought leadership.(Top 10 Company Pages, 2018)
about page
what we do page
This page engages people who visit this page and also shows some part of the company values and culture.
jobs page
This helps potential employees see available job positions, learn more about the positions, and apply.
According to an article on LogoOrbit website titled “11 Organized Construction Facebook Pages”, Facebook is a great marketing tool if you do it right. It’s even useful in industries that mostly deals offline.(Construction Facebook Pages, 2016) Construction is an industry that primarily deals offline but a Facebook page would be beneficial.
In the article, Bobby Geyer Construction’s Facebook page is ranked number one on this list.
construction page
For a guide to create a Facebook Business page, go to https://buffer.com/library/how-to-create-manage-facebook-business-page to access a easy-to-use guide to set up a company Facebook page.