IUPUI
Annotated Bibliography
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Lillianna Shields
D. J. Oesch-Minor
W231 12:00pm Spring 2019
February 18, 2018
Personal Annotated Bibliography:
Effective Methods of Social Media on Job Recruiting for Jackson Realty
El Ouirdi, M. (2016). The use of social media in recruitment and job seeking (Order No. 10182100). Available from ABI/INFORM Collection. (1829622339). Retrieved from http://ulib.iupui.edu/cgi-bin/proxy.pl?url=http://search-proquest-com.proxy.ulib.uits.iu.edu/docview/1829622339?accountid=7398
Abstract: This is a fairly recent study from 2016. There is a big emphasis on qualitative and quantitative methods to understand the outcomes of social recruiting. Through this, the topic of a competitive labor market and how recruiters are pushed to find more abstract tools to combat this are used. The study is very diverse because of the research on social media in central and eastern Europe. It also has practical implications for recruiters and job seekers. Recommendations to better improve social recruiting are provided through the presentation of this qualitative and quantitative data such as the small p-values found after each analysis. This indicates strong correlations between their hypotheses.
Team Notes:
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This study will provide us with strong statistics and research findings.
“With regards to job seekers, it is recommended, based on the findings o f this study, that
they take more caution in handling their self-presentation on social media.”
Kumar, A., & Möller, K. (2018). Extending the Boundaries of Corporate Branding: An Exploratory Study of the Influence of Brand Familiarity in Recruitment Practices Through Social Media by B2B firms. Corporate Reputation Review, 21(3), 101-114. doi:http://dx.doi.org.proxy.ulib.uits.iu.edu/10.1057/s41299-018-0046-7
Abstract:
Many businesses have had to tether social media to their brand, specifically B2B firms. This study investigates the positives and negatives of using social media as a recruitment tool for B2B firms. There is also a strong emphasis on communication, specifically how these firms are positively communicating their message through social media and communicating cross-culturally. Provided is a cross-country data set on social media being used as a recruitment tool as well as studies on the interaction between social media users and B2B marketing strategies. The study recommends that B2B firms build better brand familiarity on social media before using them to recruit.
Team Notes:
Even though our client is not a B2B firm, this study still directly applies to their situation. It will provide our group with knowledge geared towards how social media is successfully used as a recruiting strategy. We can show how others have used this same strategy and present it’s benefits and downfalls. Some quotes and statistics include: “we find a synergistic effect between social and nonsocial media channels thereby recommending B2B firms to employ both channels in their recruitment practices”.
Sherratt, J. (2013). What is Social Recruiting? Franchising World, 45(9), 55-56. Retrieved from http://ulib.iupui.edu/cgi-bin/proxy.pl?url=http://search-proquest-com.proxy.ulib.uits.iu.edu/docview/1531985575?accountid=7398
Abstract:
Provided is an overview of what exactly social recruiting is. This helps the researcher understand the basics of their topic before they start expanding on their ideas. Social recruiting is defined as using different social media platforms, such as Twitter and Facebook, to recruit and target an audience. Social media is expanding and is now frequently used as a search engine. Businesses can take advantage of this by using hashtags and buying ads to further promote their business and job recruitment. The main focus of this study is to have employers focus on their social media footprint through a variety of social media tactics.
Team Notes:
This article will be able to help us develop a concrete definition of “social recruiting” for our client. It also includes a wide variety of statistics on the use of social media. This may help Mr. Jackson understand the impact that social media could have on his business in the future.
Taneja, S., & Toombs, L. (2014). Putting a Face on Small Business: Visibility, Viability, and Sustainability, The Impact of Social Media on Small Business Marketing. Academy of Marketing Studies Journal, 18(1), 249-260. Retrieved from
Abstract:
To confront the growing culture of social media on business communication, this papers researches the most effective social media platforms for small businesses. It’s main focus is on small businesses, such as our clients, and how their marketing strategies change as social media grows. The benefits and drawbacks of social media marketing and recruiting are discussed, as well as how these specific platforms make a business stand out from its competitors. It’s concluded that 61 percent (small businesses) use social media for identifying and attracting new customers while 75 percent have a company page on a social networking site.
Team Notes:
This article has a focus on small business such as Jackson Realty & Builder’s Company. Because of its focus on social media marketing, the information provided from this research can help us understand how Mr. Jackson can better use social media to attract clients. Some quotes include: (1) "sixty percent of the people who use three or more digital means of research for product purchases learn about a specific brand or retailer from a social networking site" (McCrea, 2012, p. 74), (2) “Social media have provided marketers tools to reach to their respective targets with new and efficient ways of not only approaching their target markets, but also, to encourage word-mouth communication and support among online communities by increasing consumers' interest in the company” (Castronovo & Huang, 2012).